For the marketers we are all Fighters
For the marketers we are all Fighters, originally uploaded by Carlo Nicora.
People wears every kind of shirts, of every color and fabric. They feel they come from land far far away, bringing with them some exotic, important messages. Some of them show us the power of the wearer, some of them symbolize the belonging to some group or social status, but there is a common ground that joins all of us, shirt wearer: the marketing message written on them.
We are all fighters, stronger, unique. Even in a uniform the marketer who thought those shirt did it with a simple target in their mind: make you feel THE ONE in the crowd.
We are all Fighters for them, we are all ONE, but crowded together. So it is simple to meet someone walking on the London pavements wearing a shirt of the "Brooklyn Gym" where they train like a boxer and where everyone is a great fighter, even if nobody has ever seen a ring.
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