The commercials you cannot skip
This morning I read a news I couldn’t believe to!
In the States there is a new technology ready to be launched on the TV market that will help the televisions supporting…
Who? Their Customers? No, no!!! Absolutely NO! No, of course not, why should they?
They will support the commercials companies that buy spaces on their channels. How? In a simple and very effective way… think a little bit: why should an advertisement company should spend lots of money to advertise their products on the tv if every normal user, during the commercials breaks switch channel? What is the possible solution to let their images get directly to the customer?
Are you already laughing at the impossible thought? Ok, you can stop laughing, because the technology they are developed will force the customers to watch the commercials withouth being able to switch channel!
You aren’t laughing any longer, are you?
I really believe that this idea is an abomination! It’s the death of the freedom to watch whatever you want! When I get the commercials on the TV I switch the channel, because I don’t need to be bombarded with images that pretends to know what I need! It’s boring when your film is being interrupted to transform you from a viewer to a buyer!
And now they want to decide what I can or can’t follow on my tv screen?
No, Absolutely NO!
I have found this terrible news from Punto-Informatico (italian) or NewScientist (english), and I can see that Philips is one of the leader technology designer for this aberration!
Mike Shaw, head of ABC, has also told that he believes that also the digital recorder producer should help this idea, blocking the fast forward function when the commercials are on! I have no words to describe what I feel for this man without becoming offensive! Is he really talking with his brain connected to his mouth, his wallet or some other part of his body (lower, lower…)?
Hey, why don’t you require the user to look the commercial at least TWICE when the tv show are recorded! It can rise your earnings a little bit more! Or simply… why don’t you think about a television that, once switched on a channel, does not allow the user to switch it? Whatever the channel is broadcastings, the user MUST see it. (and double commercials, please)
If this technology will come true, I think I will avoid buying ANYTHING from the producers of this ignominious technology, starting from Philips! And I hope this example should be followed by thousands of you, because this technology will limit our freedom to watch whatever we want!
HEY! WHAT’S HAPPENING TO THIS WORLD? First the technology that allow our own computers not to trust us, but only the mega corporations, now our televisions that will disallow us to lokk whatever we want, whenever we want!
These big companies does not have the sense of the common things, they think only to their money, but my hope is that the users will rebel to these acts of psychological violence, and those corporations will understand that what they rely on is US! We are the customer and we can decide that, if something is not good, we will not buy it!
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